When purchasing a new computer, phone, and other electronics, most of us don’t think about where the materials needed to produce them come from. The same is true regarding where our retired e-waste goes once it’s obsolete or replaced with newer technology. The climate is shifting as we’re faced with a growing number of electronic waste in landfills. Because of environmental awareness, we’re seeing a global shift from a linear model of production to a circular model. This is especially important in electronics recycling. Securis has long practiced the circular economy of e-waste.
Linear vs circular economy comparison from-waste recycling viewpoint
Take, Make, Break, and Toss: The Linear Model
“If people think about where their goods come from and where they end up, they’re probably thinking about the old, linear model,” says Laura Ware, Enterprise Sales and Sustainability Officer at Securis. “The linear model is, basically, ‘take, make, take, break, and toss.’ Companies take the resources they need to make a product, the customer takes the product and uses it until it breaks, and then tosses it where it ends up in a landfill. Electronics recycling is so important because it means that we’re repurposing and reusing as much raw material as we possibly can.”
The Circular Economy
The idea of a circular economy dates back to the late 1960s but gained widespread popularity in the early 2000s with the publication of the book “Cradle to Cradle: Remaking the Way We Make Things” by William McDonough and Michael Braungart. The book analyzes the ways in which production and manufacturing can upcycle rather than downcycle goods to ensure that resources are continually be reused and refreshed.
Concept of circular economy with businessman
Securis’ commitment to generate zero waste and ensure nothing ends up in a landfill is putting a circular economy model into daily business practices. Securis has been at the forefront of the circular economy before it was a known term. “While I’ve only been with Securis for a few months,” Laura says, “Jeremy Farber (Founder and President) started the business in the early 2000s before conservation and sustainability were boardroom buzzwords. Today, every business is looking for ways to do better for the environment. We’re here to help them do that.”
Committed to the Environment through E-Waste Recycling
Whether or not it’s data destruction and shredding or electronic waste recycling, Securis has built its business – and its reputation – on delivering exceptional results for its customers while adhering to strict environmental guidelines and certification mandates, such as those given by R2 and other industry governors.
“I love when customers have that ‘A-HA! moment,” says Laura. It’s when they realize that working with us is a win-win scenario. It’s better for the environment, it’s better for the bottom line, and it can put money in your pocket. It shows you that the circular economy really is made up of virtuous cycles with Securis right in the middle of it.”
Christopher Madeira
Director of Marketing
ITAD Communications & Strategy Expert
Snapshot / Quick Stats
- 15+ years of experience in marketing strategy, brand development, and communications
- Specialized in IT asset disposition (ITAD) messaging for compliance-driven industries
- Former leadership roles at The Chronicle of Higher Education, CQ Press, and other respected publishers
- Key focus areas: Market Trends, Client Education, ITAD Compliance Messaging, Thought Leadership, SEO-Driven Strategy
Areas of Specialization
- Market Trends & Competitive Analysis – Tracks shifts in ITAD, resale, and sustainability markets to shape strategy and keep Securis ahead of industry developments.
- ITAD Compliance & Security Messaging – Crafts clear narratives that translate regulatory and data security requirements into approachable guidance for IT leaders.
- Client & Stakeholder Education – Builds educational resources and thought leadership content that empower clients to make informed ITAD decisions with confidence.
Professional Narrative (Career Journey)
Christopher Madeira is the Director of Marketing at Securis, where he shapes how the company communicates its mission of Secure, Accurate, and Sustainable IT Asset Disposition to regulated industries, government agencies, and enterprise clients. With more than 25 years of experience in marketing and communications, Christopher brings a unique perspective on how to bridge technical ITAD processes with clear, client-centered storytelling.
Before joining Securis, Christopher served in senior marketing roles across publishing and education organizations, including The Chronicle of Higher Education, CQ Press, and Congressional Quarterly. These positions gave him deep expertise in shaping brand positioning, leading cross-functional teams, and delivering content that informs and engages decision-makers.
At Securis, Christopher drives marketing strategies that not only build awareness but also educate IT leaders on data security, compliance, and sustainability best practices. His work ensures that Securis remains a trusted voice in the ITAD industry, aligning brand authority with the company’s core differentiators: Secure, Accurate, and Sustainable services.
Quote
“Clear communication makes complex ITAD issues approachable for IT leaders.”
Thought Leadership & Recognition
Christopher is the author of numerous Securis blog articles on compliance, sustainability, and ITAD strategy. He has also developed content campaigns that help IT decision-makers understand the evolving landscape of secure data destruction, ESG reporting, and value recovery.
Personal
A strategist at heart, Christopher is passionate about helping organizations cut through the noise and understand the real risks — and opportunities — in ITAD. Outside of his professional work, he enjoys exploring D.C.’s history, traveling, connecting with his community, and aviation photography.
Trust & Transparency
Christopher ensures that every piece of Securis’ external communication is not only accurate but also aligned with the certifications and compliance standards that define the company’s reputation. His commitment to transparency reinforces Securis’ standing as a trusted partner for IT asset disposition.
