Celebrating Hard Work With Cool Treats

Posted on

May 15th, 2020

Celebrating Hard Work With Cool Treats

During this stressful time, Securis’ founder and president, Jeremy Farber, recognizes that small, unexpected treats make a big difference in morale. “We’re an essential business and our employees need to be here. I realize it’s not easy to wear a mask in the warehouse, and that it’s not in our nature to stand six feet apart while waiting a turn at the microwave. I wanted our employees to know how much we appreciate their extra efforts during this time, so I ordered an ice truck to come to our facility. People were careful to keep their distance from one another while also enjoying bonding on a sunny day over ice cones. I’m glad we arranged it.”

The employees were glad, too, and appreciated a surprise treat during the work week. “It was nice to have a sense of normal fun in a time when everything is so uncertain,” said Amber Schreiner. Nasir Ali added “I really appreciated the gesture of the ice cone trucks – melted my heart!”

May we each remember to enjoy a sweet treat during this unprecedented time.

Christopher Madeira
Director of Marketing
ITAD Communications & Strategy Expert
Snapshot / Quick Stats
- 15+ years of experience in marketing strategy, brand development, and communications
- Specialized in IT asset disposition (ITAD) messaging for compliance-driven industries
- Former leadership roles at The Chronicle of Higher Education, CQ Press, and other respected publishers
- Key focus areas: Market Trends, Client Education, ITAD Compliance Messaging, Thought Leadership, SEO-Driven Strategy
Areas of Specialization
- Market Trends & Competitive Analysis – Tracks shifts in ITAD, resale, and sustainability markets to shape strategy and keep Securis ahead of industry developments.
- ITAD Compliance & Security Messaging – Crafts clear narratives that translate regulatory and data security requirements into approachable guidance for IT leaders.
- Client & Stakeholder Education – Builds educational resources and thought leadership content that empower clients to make informed ITAD decisions with confidence.
Professional Narrative (Career Journey)
Christopher Madeira is the Director of Marketing at Securis, where he shapes how the company communicates its mission of Secure, Accurate, and Sustainable IT Asset Disposition to regulated industries, government agencies, and enterprise clients. With more than 25 years of experience in marketing and communications, Christopher brings a unique perspective on how to bridge technical ITAD processes with clear, client-centered storytelling.
Before joining Securis, Christopher served in senior marketing roles across publishing and education organizations, including The Chronicle of Higher Education, CQ Press, and Congressional Quarterly. These positions gave him deep expertise in shaping brand positioning, leading cross-functional teams, and delivering content that informs and engages decision-makers.
At Securis, Christopher drives marketing strategies that not only build awareness but also educate IT leaders on data security, compliance, and sustainability best practices. His work ensures that Securis remains a trusted voice in the ITAD industry, aligning brand authority with the company’s core differentiators: Secure, Accurate, and Sustainable services.
Quote
“Clear communication makes complex ITAD issues approachable for IT leaders.”
Thought Leadership & Recognition
Christopher is the author of numerous Securis blog articles on compliance, sustainability, and ITAD strategy. He has also developed content campaigns that help IT decision-makers understand the evolving landscape of secure data destruction, ESG reporting, and value recovery.
Personal
A strategist at heart, Christopher is passionate about helping organizations cut through the noise and understand the real risks — and opportunities — in ITAD. Outside of his professional work, he enjoys exploring D.C.’s history, traveling, connecting with his community, and aviation photography.
Trust & Transparency
Christopher ensures that every piece of Securis’ external communication is not only accurate but also aligned with the certifications and compliance standards that define the company’s reputation. His commitment to transparency reinforces Securis’ standing as a trusted partner for IT asset disposition.
Recent Posts
AI Server Recycling For Data Centers
Law Enforcement Body Camera Data Destruction: Compliance, Risk, and Defensible End-of-Life Practices
Healthcare IT Asset Disposition: Why Secure and Accurate ITAD Protects PHI and Strengthens Compliance
ITAD Budgeting: How IT Leaders Build a Secure, Accurate, and Cost-Efficient Disposition Strategy
ITAD ROI: How IT Leaders Capture More Value Through Accurate, Fast, and Secure IT Asset Disposition