If your business is looking for an e-waste recycling company, knowing that not all are created equally is essential. The best practice would be to search for an R2 certified company. R2 certified electronics recycling companies need to follow strict guidelines. When a company is not R2 certified, there is a lack of accountability in the recycling process. This third-party certification process covers more than 50 areas of operational and environmental performance. Not only does this ensure e-waste recyclers protect our environment, but it also protects human health and safety.
What does an R2 certification mean?
Sustainable Electronics Recycling International (SERI) established the R2 certification process. Part of SERI’s mission is to minimize the environmental and health risks posed by used and end-of-life electronics. This global certification addresses the entire supply chain and encompasses environmental, health and safety, quality, and data security standards.
The idea to facilitate a genuinely circular lifecycle for electronics helps extend each device’s life and reuse any and all components, where possible, prior to recycling. Recycling the materials then reduces the need to mine for new materials, allowing the earth to keep those natural resources.
Finding an R2 certified company
If you’re looking for an R2 certified company, you are in luck! There are nearly 1,000 facilities across 37 counties. Unfortunately, there has been at least one case of a company faking an R2 certification.
To avoid this mishap, find or even double-check that your e-waste recycling vendor is R2 certified; you can refer to the SERI website. It’s easy to find a company based on region or name!
Why does it matter?
Uncertified recyclers lack accountability. Not only does an R2 certification protect the environment, but it also ensures data protection as well. An R2 certified company ensures that any data that comes via end-of-life technology is appropriately destroyed.
From start to finish, the R2 process takes on the circular economy and the issues many companies face, including environmental, human health, and social welfare impacts. We know how important it is to reuse. However, irresponsible and illegal transfers happen under the guise of reuse. With an R2 certified company, there is no need to worry about careless transfers.
Responsible recycling is also a vital part of SERI’s mission. Recycling facilities are helping protect human health and the environment by keeping toxic materials out of landfills.
Overall, if a company is R2 certified, you can rest assured that your data and end-of-life technology will be safe in their hands and reach its complete end-of-life potential. As an R2 certified recycler at Securis, we understand how important this is for the global community. Contact us today to learn more. We’d love to help your company do its part in completing the cycle and staying green!
Christopher Madeira
Director of Marketing
ITAD Communications & Strategy Expert
Snapshot / Quick Stats
- 15+ years of experience in marketing strategy, brand development, and communications
- Specialized in IT asset disposition (ITAD) messaging for compliance-driven industries
- Former leadership roles at The Chronicle of Higher Education, CQ Press, and other respected publishers
- Key focus areas: Market Trends, Client Education, ITAD Compliance Messaging, Thought Leadership, SEO-Driven Strategy
Areas of Specialization
- Market Trends & Competitive Analysis – Tracks shifts in ITAD, resale, and sustainability markets to shape strategy and keep Securis ahead of industry developments.
- ITAD Compliance & Security Messaging – Crafts clear narratives that translate regulatory and data security requirements into approachable guidance for IT leaders.
- Client & Stakeholder Education – Builds educational resources and thought leadership content that empower clients to make informed ITAD decisions with confidence.
Professional Narrative (Career Journey)
Christopher Madeira is the Director of Marketing at Securis, where he shapes how the company communicates its mission of Secure, Accurate, and Sustainable IT Asset Disposition to regulated industries, government agencies, and enterprise clients. With more than 25 years of experience in marketing and communications, Christopher brings a unique perspective on how to bridge technical ITAD processes with clear, client-centered storytelling.
Before joining Securis, Christopher served in senior marketing roles across publishing and education organizations, including The Chronicle of Higher Education, CQ Press, and Congressional Quarterly. These positions gave him deep expertise in shaping brand positioning, leading cross-functional teams, and delivering content that informs and engages decision-makers.
At Securis, Christopher drives marketing strategies that not only build awareness but also educate IT leaders on data security, compliance, and sustainability best practices. His work ensures that Securis remains a trusted voice in the ITAD industry, aligning brand authority with the company’s core differentiators: Secure, Accurate, and Sustainable services.
Quote
“Clear communication makes complex ITAD issues approachable for IT leaders.”
Thought Leadership & Recognition
Christopher is the author of numerous Securis blog articles on compliance, sustainability, and ITAD strategy. He has also developed content campaigns that help IT decision-makers understand the evolving landscape of secure data destruction, ESG reporting, and value recovery.
Personal
A strategist at heart, Christopher is passionate about helping organizations cut through the noise and understand the real risks — and opportunities — in ITAD. Outside of his professional work, he enjoys exploring D.C.’s history, traveling, connecting with his community, and aviation photography.
Trust & Transparency
Christopher ensures that every piece of Securis’ external communication is not only accurate but also aligned with the certifications and compliance standards that define the company’s reputation. His commitment to transparency reinforces Securis’ standing as a trusted partner for IT asset disposition.
