What is ESG and Why is it Important?

Posted on

Feb 28th, 2023

Environmental

The environmental portion of ESG refers to how a corporation impacts the environment. An ESG rating for a corporation is calculated with factors like their use of greenhouse gases, properly managing their disposal of toxic waste, and their attempts to offset their carbon footprint.

E-waste is especially detrimental to the environment. Companies that ensure their end-of-life technology does not end up in landfills are aiding in environmental protection and protecting natural resources. The chemicals in all e-waste can enter the earth’s water sources and soil it when not properly disposed of, so it’s essential to ensure everyone knows what happens when recycling electronics.

Social

How a corporation interacts with its community, stakeholders, and other businesses contributes to the social aspect of ESG. Suppose a company encourages its employees to volunteer, donates a percentage of its profits to non-profit organizations, and practices socially conscious hiring practices. In that case, its ESG score will be positively impacted.

This becomes especially vital when examining how a company disposes of its technology. If a business does not use an R2 certified ITAD service, their old technology may end up in landfills or third-world countries being picked for pieces, eventually ending up in the ocean. It’s hard to know who the laborers will pick out pieces of equipment. They could be children who are underpaid or required to work in unsafe conditions.

Corporate Governance

Corporate governance is the internal way an organization is run and how its goals align with stakeholder expectations.

If a company commits to recycling its e-waste, but a VP is seen disposing of a broken tablet in the dumpster behind the building, that would negatively impact an ESG score. This ensures that leadership has the same values that the company is publicizing.

Why It Matters

So at the end of the day, why does this matter? It shows how other companies are looking to improve their ESG score, which is where Securis can help. At Securis, we can ensure that your company properly disposes of any e-waste.

As an R2 certified company, we know how important it is to keep your e-waste out of landfills. This is important for our environment and the safety of your and your customer’s information. If you are interested in how we could help your organization improve its ESG score, contact us here.

Christopher Madeira
Director of Marketing
ITAD Communications & Strategy Expert
Snapshot / Quick Stats
- 15+ years of experience in marketing strategy, brand development, and communications
- Specialized in IT asset disposition (ITAD) messaging for compliance-driven industries
- Former leadership roles at The Chronicle of Higher Education, CQ Press, and other respected publishers
- Key focus areas: Market Trends, Client Education, ITAD Compliance Messaging, Thought Leadership, SEO-Driven Strategy
Areas of Specialization
- Market Trends & Competitive Analysis – Tracks shifts in ITAD, resale, and sustainability markets to shape strategy and keep Securis ahead of industry developments.
- ITAD Compliance & Security Messaging – Crafts clear narratives that translate regulatory and data security requirements into approachable guidance for IT leaders.
- Client & Stakeholder Education – Builds educational resources and thought leadership content that empower clients to make informed ITAD decisions with confidence.
Professional Narrative (Career Journey)
Christopher Madeira is the Director of Marketing at Securis, where he shapes how the company communicates its mission of Secure, Accurate, and Sustainable IT Asset Disposition to regulated industries, government agencies, and enterprise clients. With more than 25 years of experience in marketing and communications, Christopher brings a unique perspective on how to bridge technical ITAD processes with clear, client-centered storytelling.
Before joining Securis, Christopher served in senior marketing roles across publishing and education organizations, including The Chronicle of Higher Education, CQ Press, and Congressional Quarterly. These positions gave him deep expertise in shaping brand positioning, leading cross-functional teams, and delivering content that informs and engages decision-makers.
At Securis, Christopher drives marketing strategies that not only build awareness but also educate IT leaders on data security, compliance, and sustainability best practices. His work ensures that Securis remains a trusted voice in the ITAD industry, aligning brand authority with the company’s core differentiators: Secure, Accurate, and Sustainable services.
Quote
“Clear communication makes complex ITAD issues approachable for IT leaders.”
Thought Leadership & Recognition
Christopher is the author of numerous Securis blog articles on compliance, sustainability, and ITAD strategy. He has also developed content campaigns that help IT decision-makers understand the evolving landscape of secure data destruction, ESG reporting, and value recovery.
Personal
A strategist at heart, Christopher is passionate about helping organizations cut through the noise and understand the real risks — and opportunities — in ITAD. Outside of his professional work, he enjoys exploring D.C.’s history, traveling, connecting with his community, and aviation photography.
Trust & Transparency
Christopher ensures that every piece of Securis’ external communication is not only accurate but also aligned with the certifications and compliance standards that define the company’s reputation. His commitment to transparency reinforces Securis’ standing as a trusted partner for IT asset disposition.
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