Secure and Environmentally Safe Data Center Liquidation

Posted on

Sep 15th, 2022

Keeping E-Waste Out of Landfills

There are an estimated three million data centers in the United States. They range in size from a single 19-inch rack to 1.1 million square feet. The average size of a data center is 100,000 square feet. That’s a lot of equipment that eventually needs to be disposed of.

We must ensure this end-of-life equipment doesn’t end up in a landfill.

Like all electronic devices, data centers become outdated and eventually fail. Most data centers are large, making the amount of e-waste they produce more impactful. By finding an IT asset disposition (ITAD) service, you can easily utilize their e-waste recycling efforts.

47 percent of data centers are refreshed every one to three years. If the retired IT assets aren’t properly recycled, many landfills receive perfectly usable or reusable equipment. If data center operators don’t make changes, it is estimated that e-waste will grow by 8% each year globally.

Many large tech corporations have joined the Circular Electronics Partnership. In this partnership, companies like Microsoft, Dell, Google, and Amazon, are committed to helping the circular economy and reducing e-waste. Tech tycoons can reduce their e-waste by disposing of their data center equipment with a company that securely recycles and upcycles IT assets.

IT asset recovery is an impactful way to keep the circular economy going. We hear “Reduce, Reuse, Recycle” from elementary school to adulthood. The circular economy focuses on reusing items that have already been introduced into the product lifecycle.

Keeping End-of-Life Data Center Assets Secure

As data center equipment is replaced, companies need to continue to keep the information they once held secure.

It’s vital to ensure total data erasure in your organization’s ITAD process. In recent years with an increase in data breaches and hacks, data security is vital.

How Securis Can Help Securely Decommission Data Centers

Securis’ data center decommissioning process ensures that your e-waste will not end up in a landfill. We recycle, reuse, and refurbish every piece of e-waste that we collect.

Located in the center of Data Center Alley, we are able to collect and destroy retired IT assets on-site. If you’re curious about our process, we’d be pleased to show you around our facilities and explain our processes further.

It can be difficult to destroy data storing equipment properly. Securis has more than 20 years of experience keeping servers, wires, and other end-of-life equipment out of landfills while ensuring complete data security. Contact us today to help you keep your data center end-of-life equipment out of landfills.

Christopher Madeira
Director of Marketing
ITAD Communications & Strategy Expert
Snapshot / Quick Stats
- 15+ years of experience in marketing strategy, brand development, and communications
- Specialized in IT asset disposition (ITAD) messaging for compliance-driven industries
- Former leadership roles at The Chronicle of Higher Education, CQ Press, and other respected publishers
- Key focus areas: Market Trends, Client Education, ITAD Compliance Messaging, Thought Leadership, SEO-Driven Strategy
Areas of Specialization
- Market Trends & Competitive Analysis – Tracks shifts in ITAD, resale, and sustainability markets to shape strategy and keep Securis ahead of industry developments.
- ITAD Compliance & Security Messaging – Crafts clear narratives that translate regulatory and data security requirements into approachable guidance for IT leaders.
- Client & Stakeholder Education – Builds educational resources and thought leadership content that empower clients to make informed ITAD decisions with confidence.
Professional Narrative (Career Journey)
Christopher Madeira is the Director of Marketing at Securis, where he shapes how the company communicates its mission of Secure, Accurate, and Sustainable IT Asset Disposition to regulated industries, government agencies, and enterprise clients. With more than 25 years of experience in marketing and communications, Christopher brings a unique perspective on how to bridge technical ITAD processes with clear, client-centered storytelling.
Before joining Securis, Christopher served in senior marketing roles across publishing and education organizations, including The Chronicle of Higher Education, CQ Press, and Congressional Quarterly. These positions gave him deep expertise in shaping brand positioning, leading cross-functional teams, and delivering content that informs and engages decision-makers.
At Securis, Christopher drives marketing strategies that not only build awareness but also educate IT leaders on data security, compliance, and sustainability best practices. His work ensures that Securis remains a trusted voice in the ITAD industry, aligning brand authority with the company’s core differentiators: Secure, Accurate, and Sustainable services.
Quote
“Clear communication makes complex ITAD issues approachable for IT leaders.”
Thought Leadership & Recognition
Christopher is the author of numerous Securis blog articles on compliance, sustainability, and ITAD strategy. He has also developed content campaigns that help IT decision-makers understand the evolving landscape of secure data destruction, ESG reporting, and value recovery.
Personal
A strategist at heart, Christopher is passionate about helping organizations cut through the noise and understand the real risks — and opportunities — in ITAD. Outside of his professional work, he enjoys exploring D.C.’s history, traveling, connecting with his community, and aviation photography.
Trust & Transparency
Christopher ensures that every piece of Securis’ external communication is not only accurate but also aligned with the certifications and compliance standards that define the company’s reputation. His commitment to transparency reinforces Securis’ standing as a trusted partner for IT asset disposition.
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