We were proud to participate as the e-waste recycler for WUSA9’s #RecyclingMatters events this weekend. On Saturday, February 26, 2022, in just three hours at three different locations, these events kept more than 60,000 pounds of paper, 95,000 pounds of electronics, and 10 tons of paint from contributing to rapidly growing landfills. Processing this much e-waste recycling in a single morning is impressive – even for Securis.
Community members lined up to bring old computers, keyboards, monitors, and other electronic devices to safely and securely dispose of them. Instead, the 95,000 pounds of electronics that will not go to landfills will be refurbished and reused or recycled for parts.
Securis utilizes all aspects of proper e-waste recycling once receiving your end-of-life electronics. Ideally, the first step is to be able to reuse electronics, according to the EPA. After properly destroying any data we try to refurbish, reuse, or resell before recycling for any parts.
Up-use and proper e-waste recycling are beneficial to the environment. The processes keep harmful materials such as arsenic and lead from seeping into the earth and eventually into our water sources. Securis collected an estimated 75,000 pounds of e-waste recycling at two of the locations.
Recycling that much waste saves:
- 349 trees
- 2,052 gallons of gasoline
- 20.5 metric tons of greenhouse gas emissions
- 143,500 gallons of water at just one of these events.
E-Waste Kept Out of Landfills and Data Security
Not only does Securis keep recyclable materials out of landfills, but keeps your data safe by properly destroying it. Using certified data destruction services like degaussing and shredding, proper physical destruction of materials keeps your confidential information and data safe. Throwing away e-waste will not only damage the environment, but it puts your sensitive data at risk.
“Run very efficiently, especially given the large response.” – Lee N.
Many participants noted that they spent the past two years clearing out their houses while stuck inside due to Covid-19. This event gave the community the chance to properly dispose of hard to recycle electronic equipment they found while cleaning.
“Outstanding event …. workers were extremely pleasant, jovial and courteous …. logistics wonderful ….got on long line but moved quickly. Thanks so much for this Public service!” – Tom H.
WUSA9’s meteorologist Kaityln McGrath researched a story on the importance of electronic waste recycling. She visited the Securis warehouse with her team to show the process of data destruction and e-waste recycling.
Securis is proud to offer a monthly recycling program for electronic products on the second Saturday of every month. Our services include electronics recycling and shredding trucks for proper asset disposition.
Christopher Madeira
Director of Marketing
ITAD Communications & Strategy Expert
Snapshot / Quick Stats
- 15+ years of experience in marketing strategy, brand development, and communications
- Specialized in IT asset disposition (ITAD) messaging for compliance-driven industries
- Former leadership roles at The Chronicle of Higher Education, CQ Press, and other respected publishers
- Key focus areas: Market Trends, Client Education, ITAD Compliance Messaging, Thought Leadership, SEO-Driven Strategy
Areas of Specialization
- Market Trends & Competitive Analysis – Tracks shifts in ITAD, resale, and sustainability markets to shape strategy and keep Securis ahead of industry developments.
- ITAD Compliance & Security Messaging – Crafts clear narratives that translate regulatory and data security requirements into approachable guidance for IT leaders.
- Client & Stakeholder Education – Builds educational resources and thought leadership content that empower clients to make informed ITAD decisions with confidence.
Professional Narrative (Career Journey)
Christopher Madeira is the Director of Marketing at Securis, where he shapes how the company communicates its mission of Secure, Accurate, and Sustainable IT Asset Disposition to regulated industries, government agencies, and enterprise clients. With more than 25 years of experience in marketing and communications, Christopher brings a unique perspective on how to bridge technical ITAD processes with clear, client-centered storytelling.
Before joining Securis, Christopher served in senior marketing roles across publishing and education organizations, including The Chronicle of Higher Education, CQ Press, and Congressional Quarterly. These positions gave him deep expertise in shaping brand positioning, leading cross-functional teams, and delivering content that informs and engages decision-makers.
At Securis, Christopher drives marketing strategies that not only build awareness but also educate IT leaders on data security, compliance, and sustainability best practices. His work ensures that Securis remains a trusted voice in the ITAD industry, aligning brand authority with the company’s core differentiators: Secure, Accurate, and Sustainable services.
Quote
“Clear communication makes complex ITAD issues approachable for IT leaders.”
Thought Leadership & Recognition
Christopher is the author of numerous Securis blog articles on compliance, sustainability, and ITAD strategy. He has also developed content campaigns that help IT decision-makers understand the evolving landscape of secure data destruction, ESG reporting, and value recovery.
Personal
A strategist at heart, Christopher is passionate about helping organizations cut through the noise and understand the real risks — and opportunities — in ITAD. Outside of his professional work, he enjoys exploring D.C.’s history, traveling, connecting with his community, and aviation photography.
Trust & Transparency
Christopher ensures that every piece of Securis’ external communication is not only accurate but also aligned with the certifications and compliance standards that define the company’s reputation. His commitment to transparency reinforces Securis’ standing as a trusted partner for IT asset disposition.
