Data Privacy Day 2023

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Jan 27th, 2023

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Did you know January 28th is Data Privacy Day? While the rest of the world may be celebrating, at Securis, every day is Data Privacy Day. The Securis mission is to securely repurpose electronics. In order to do so, all data that remains on end-of-life computers, laptops, servers, and more must be completely destroyed. Businesses, governments, and individuals are all at risk of having their confidential data compromised without a secure, end-to-end data destruction process in place.

Much of the discussion around data privacy revolves around sharing information online. While it is important to keep in mind, it’s also important to know that your physical electronics store sensitive data.

Everybody should be aware that they have the power to take ownership of their personal information and digital identities. The National Cybersecurity Alliance encourages consumers to learn about what information they are sharing online. Let’s take that one step further and make sure we know what information we are storing on our phones and computers.

According to the Pew Research Center, 81 percent of Americans believe they have very little to no control over the data that’s collected by businesses, and 78 percent are very concerned about how the data is used when it is collected. Businesses should be concerned about their employees’ and customers’ information when they are disposing of their end-of-life equipment.

We know that customers have had their information compromised at a multitude of organizations like Morgan Stanley, T-Mobile, PayPal, and many more. Are you doing what you can to keep your customers safe? If you’d like to ensure that your information is safe when it’s time to discard old technology, be sure to learn about our federally compliant data destruction process.

Christopher Madeira
Director of Marketing
ITAD Communications & Strategy Expert
Snapshot / Quick Stats
- 15+ years of experience in marketing strategy, brand development, and communications
- Specialized in IT asset disposition (ITAD) messaging for compliance-driven industries
- Former leadership roles at The Chronicle of Higher Education, CQ Press, and other respected publishers
- Key focus areas: Market Trends, Client Education, ITAD Compliance Messaging, Thought Leadership, SEO-Driven Strategy
Areas of Specialization
- Market Trends & Competitive Analysis – Tracks shifts in ITAD, resale, and sustainability markets to shape strategy and keep Securis ahead of industry developments.
- ITAD Compliance & Security Messaging – Crafts clear narratives that translate regulatory and data security requirements into approachable guidance for IT leaders.
- Client & Stakeholder Education – Builds educational resources and thought leadership content that empower clients to make informed ITAD decisions with confidence.
Professional Narrative (Career Journey)
Christopher Madeira is the Director of Marketing at Securis, where he shapes how the company communicates its mission of Secure, Accurate, and Sustainable IT Asset Disposition to regulated industries, government agencies, and enterprise clients. With more than 25 years of experience in marketing and communications, Christopher brings a unique perspective on how to bridge technical ITAD processes with clear, client-centered storytelling.
Before joining Securis, Christopher served in senior marketing roles across publishing and education organizations, including The Chronicle of Higher Education, CQ Press, and Congressional Quarterly. These positions gave him deep expertise in shaping brand positioning, leading cross-functional teams, and delivering content that informs and engages decision-makers.
At Securis, Christopher drives marketing strategies that not only build awareness but also educate IT leaders on data security, compliance, and sustainability best practices. His work ensures that Securis remains a trusted voice in the ITAD industry, aligning brand authority with the company’s core differentiators: Secure, Accurate, and Sustainable services.
Quote
“Clear communication makes complex ITAD issues approachable for IT leaders.”
Thought Leadership & Recognition
Christopher is the author of numerous Securis blog articles on compliance, sustainability, and ITAD strategy. He has also developed content campaigns that help IT decision-makers understand the evolving landscape of secure data destruction, ESG reporting, and value recovery.
Personal
A strategist at heart, Christopher is passionate about helping organizations cut through the noise and understand the real risks — and opportunities — in ITAD. Outside of his professional work, he enjoys exploring D.C.’s history, traveling, connecting with his community, and aviation photography.
Trust & Transparency
Christopher ensures that every piece of Securis’ external communication is not only accurate but also aligned with the certifications and compliance standards that define the company’s reputation. His commitment to transparency reinforces Securis’ standing as a trusted partner for IT asset disposition.
Recent Posts
AI Server Recycling For Data Centers
Law Enforcement Body Camera Data Destruction: Compliance, Risk, and Defensible End-of-Life Practices
Healthcare IT Asset Disposition: Why Secure and Accurate ITAD Protects PHI and Strengthens Compliance
ITAD Budgeting: How IT Leaders Build a Secure, Accurate, and Cost-Efficient Disposition Strategy
ITAD ROI: How IT Leaders Capture More Value Through Accurate, Fast, and Secure IT Asset Disposition

Data Privacy Day 2023

Data Privacy Day 2023

Christopher Madeira

Director of Marketing

ITAD Communications & Strategy Expert

Snapshot / Quick Stats

Areas of Specialization

Professional Narrative (Career Journey)

Quote

Thought Leadership & Recognition

Personal

Trust & Transparency

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