Securis recently partnered with Loudoun County, VA to run their county-wide e-waste recycling and shredding event. Despite the cold, windy weather, the event was a massive success – one that Securis hopes can be a model for similar municipal events in the future. Securis staff professionally managed the steady crowd of almost 1,000 cars to ensure that everybody was able to participate.
“While we have done e-waste recycling and hard drive shredding events in the past, we’ve never done one on the same scale as the Loudoun County event,” said Jeremy Farber, Securis’ Founder and President. “Everyone was in a good mood – staff and participants alike – and we were able to keep the average wait time to 35 minutes or less, despite the extra safety protocols we put in place because of COVID.”
Despite the continuing pandemic and disagreeable weather, a total of 950 cars came through the drop-off site turning in over 60,000 pounds of e-waste material. Additionally, more than 200 hard drives were shredded during the daylong event.
“The event was better than we could have hoped for,” said Farber. “Around the holidays, folks try to declutter their homes. That’s even more true this year with everyone stuck at home. The event gave people the opportunity to get rid of all their old technology components without having them end up in a landfill. What’s more, we were able to give people piece of mind that all of their sensitive data was destroyed with the shredding component.”
The Loudoun County event, which was held behind one of the county’s municipal buildings, gave residents the opportunity to get rid of their unwanted technology without having to leave their cars. Once they got to the front of the line, Securis staff checked them in, asked what services they needed and directed them to one of the dropoff bays. Securis staff collected the material and hard drives were removed and shredded. The participant then was able to drive away knowing they made the sound, environmental choice by recycling rather than throwing away old technology.
“Technology goes obsolete really quickly, but the parts do not. If an old computer is thrown out, it lasts for literally tens of thousands of years in a landfill,” Farber explained. “By recycling those components, people are doing their part to keep this e-waste out of landfills and also helping preserve natural resources because there are so many reusable parts even in the oldest machines.”
Among some of the more notable pieces dropped off at the event was an 8-bit Nintendo Entertainment System, iMacs in many different colors, first generation flatscreen TVs, and Gateway 2000 desktop computers.
“I’m always amazed what gets dropped off at these events,” said Farber. “It’s a walk down technology’s memory lane, and it allows Securis to work with its municipal clients to provide a valuable service for their residents.”
Christopher Madeira
Director of Marketing
ITAD Communications & Strategy Expert
Snapshot / Quick Stats
- 15+ years of experience in marketing strategy, brand development, and communications
- Specialized in IT asset disposition (ITAD) messaging for compliance-driven industries
- Former leadership roles at The Chronicle of Higher Education, CQ Press, and other respected publishers
- Key focus areas: Market Trends, Client Education, ITAD Compliance Messaging, Thought Leadership, SEO-Driven Strategy
Areas of Specialization
- Market Trends & Competitive Analysis – Tracks shifts in ITAD, resale, and sustainability markets to shape strategy and keep Securis ahead of industry developments.
- ITAD Compliance & Security Messaging – Crafts clear narratives that translate regulatory and data security requirements into approachable guidance for IT leaders.
- Client & Stakeholder Education – Builds educational resources and thought leadership content that empower clients to make informed ITAD decisions with confidence.
Professional Narrative (Career Journey)
Christopher Madeira is the Director of Marketing at Securis, where he shapes how the company communicates its mission of Secure, Accurate, and Sustainable IT Asset Disposition to regulated industries, government agencies, and enterprise clients. With more than 25 years of experience in marketing and communications, Christopher brings a unique perspective on how to bridge technical ITAD processes with clear, client-centered storytelling.
Before joining Securis, Christopher served in senior marketing roles across publishing and education organizations, including The Chronicle of Higher Education, CQ Press, and Congressional Quarterly. These positions gave him deep expertise in shaping brand positioning, leading cross-functional teams, and delivering content that informs and engages decision-makers.
At Securis, Christopher drives marketing strategies that not only build awareness but also educate IT leaders on data security, compliance, and sustainability best practices. His work ensures that Securis remains a trusted voice in the ITAD industry, aligning brand authority with the company’s core differentiators: Secure, Accurate, and Sustainable services.
Quote
“Clear communication makes complex ITAD issues approachable for IT leaders.”
Thought Leadership & Recognition
Christopher is the author of numerous Securis blog articles on compliance, sustainability, and ITAD strategy. He has also developed content campaigns that help IT decision-makers understand the evolving landscape of secure data destruction, ESG reporting, and value recovery.
Personal
A strategist at heart, Christopher is passionate about helping organizations cut through the noise and understand the real risks — and opportunities — in ITAD. Outside of his professional work, he enjoys exploring D.C.’s history, traveling, connecting with his community, and aviation photography.
Trust & Transparency
Christopher ensures that every piece of Securis’ external communication is not only accurate but also aligned with the certifications and compliance standards that define the company’s reputation. His commitment to transparency reinforces Securis’ standing as a trusted partner for IT asset disposition.
