60 Minutes Video on an Electronics Landfill in Guiyu

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Jan 19th, 2016

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This 60 Minutes Video on an Electronics Landfill in Guiyu illustrates how the town has become a dumping place for very toxic e-waste. In Guiyu, they burn the waste to extract the bit of copper from discarded electronics. Once burned, the plastic releases bromine which creates dioxin – an extremely toxic, cancer-causing agent.

Each year, hundreds of millions of laptops, mobile phones, hard drives, and other electronics are discarded by corporations, government institutions, and consumers. A mere 18% of these are likely to be properly disposed of, which means that an alarming amount of them end up in electronics landfills like the one in Guiyu.

This is just one of the reasons that Securis is R2 certified. The electronics that we handle are stripped of sensitive data and then processed in an environmentally friendly manner.

Being R2 Certified Means:

We’ve undergone a rigorous audit by an independent third party who evaluates more than 50 areas of performance
We’re held accountable to effectively, securely destroy all data on our clients’ best cloud storage devices
We do not export equipment or its components
We send materials only to licensed and permitted R2 facilities

What it boils down to is Securis’ R2 certification ensures that our clients’ equipment doesn’t end up in an electronics landfill like the one in Guiyu featured in the 60 Minutes video. And that’s good for all of us.

Christopher Madeira
Director of Marketing
ITAD Communications & Strategy Expert
Snapshot / Quick Stats
- 15+ years of experience in marketing strategy, brand development, and communications
- Specialized in IT asset disposition (ITAD) messaging for compliance-driven industries
- Former leadership roles at The Chronicle of Higher Education, CQ Press, and other respected publishers
- Key focus areas: Market Trends, Client Education, ITAD Compliance Messaging, Thought Leadership, SEO-Driven Strategy
Areas of Specialization
- Market Trends & Competitive Analysis – Tracks shifts in ITAD, resale, and sustainability markets to shape strategy and keep Securis ahead of industry developments.
- ITAD Compliance & Security Messaging – Crafts clear narratives that translate regulatory and data security requirements into approachable guidance for IT leaders.
- Client & Stakeholder Education – Builds educational resources and thought leadership content that empower clients to make informed ITAD decisions with confidence.
Professional Narrative (Career Journey)
Christopher Madeira is the Director of Marketing at Securis, where he shapes how the company communicates its mission of Secure, Accurate, and Sustainable IT Asset Disposition to regulated industries, government agencies, and enterprise clients. With more than 25 years of experience in marketing and communications, Christopher brings a unique perspective on how to bridge technical ITAD processes with clear, client-centered storytelling.
Before joining Securis, Christopher served in senior marketing roles across publishing and education organizations, including The Chronicle of Higher Education, CQ Press, and Congressional Quarterly. These positions gave him deep expertise in shaping brand positioning, leading cross-functional teams, and delivering content that informs and engages decision-makers.
At Securis, Christopher drives marketing strategies that not only build awareness but also educate IT leaders on data security, compliance, and sustainability best practices. His work ensures that Securis remains a trusted voice in the ITAD industry, aligning brand authority with the company’s core differentiators: Secure, Accurate, and Sustainable services.
Quote
“Clear communication makes complex ITAD issues approachable for IT leaders.”
Thought Leadership & Recognition
Christopher is the author of numerous Securis blog articles on compliance, sustainability, and ITAD strategy. He has also developed content campaigns that help IT decision-makers understand the evolving landscape of secure data destruction, ESG reporting, and value recovery.
Personal
A strategist at heart, Christopher is passionate about helping organizations cut through the noise and understand the real risks — and opportunities — in ITAD. Outside of his professional work, he enjoys exploring D.C.’s history, traveling, connecting with his community, and aviation photography.
Trust & Transparency
Christopher ensures that every piece of Securis’ external communication is not only accurate but also aligned with the certifications and compliance standards that define the company’s reputation. His commitment to transparency reinforces Securis’ standing as a trusted partner for IT asset disposition.
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