For years, IT asset disposal has been considered a logistical and operational challenge. However, due to the explosion of data breaches associated with lost, stolen, or compromised enterprise data storage devices, IT asset disposal is now a full-fledged element of the global cybersecurity and data security challenge.
Securis, a franchise industry leader in electronic recycling and data destruction services, has just announced an April 28th Grand Opening at 11:00 AM with a ribbon-cutting ceremony at 11:30. The new Securis location, based in Hamilton, will serve business and government clients in central New Jersey.
Securis has always understood the critical role of IT asset disposal in the data security equation. The company has consistently led the market by designing its services around a rigorous set of criteria to ensure reputable, secure, dependable, and convenient IT asset recycling services. Securis provides a full range of e-waste disposal services embraced by private and public sector companies, government entities, healthcare, financial services, law firms, pharmaceutical, engineering & consulting agencies, among many others.
New Jersey Securis Franchise owner Ed Beitel brings with him a broad and impressive range of business development knowledge. He built his professional career around exceptional customer service with over 20 years of experience in technology sales and marketing. While working for IBM and Lenovo, he saw firsthand how companies struggled with locking down their networks and infrastructure to protect against data breaches. Owning a Securis franchise allows Beitel to build upon his interest in helping companies eliminate the liability of data breach with proper IT asset disposition and secure data destruction.
“I’m excited to be part of the Mercer County business community,” says Beitel. “As organizations become increasingly concerned about data security issues, certified hard drive shredding and destruction has become vitally important. New Jersey has an increasing demand for secure, environmentally responsible electronics recycling services. My company provides a unique solution to a serious, growing problem.”
Beitel is a proud member of The Hamilton Partnership, Princeton Chamber of Commerce, MidJersey Chamber of Commerce, the Association of Information Technology Professionals, and the National Federation of Independent Business. On a personal note, he enjoys spending time with his three children. He is an Assistant Scout Master with Boy Scouts of America. His two boys are gradually working their way toward achieving the rank of Eagle Scout.
Event Details:
Securis Central New Jersey Grand Opening: April 28, 2015, at 11:00 AM at 7B Marlen Drive, Hamilton
Ribbon Cutting Ceremony at 11:30 AM with food and drinks
Contact:
Ed Beitel – Securis franchise owner
ebeitel@securis.com
Christopher Madeira
Director of Marketing
ITAD Communications & Strategy Expert
Snapshot / Quick Stats
- 15+ years of experience in marketing strategy, brand development, and communications
- Specialized in IT asset disposition (ITAD) messaging for compliance-driven industries
- Former leadership roles at The Chronicle of Higher Education, CQ Press, and other respected publishers
- Key focus areas: Market Trends, Client Education, ITAD Compliance Messaging, Thought Leadership, SEO-Driven Strategy
Areas of Specialization
- Market Trends & Competitive Analysis – Tracks shifts in ITAD, resale, and sustainability markets to shape strategy and keep Securis ahead of industry developments.
- ITAD Compliance & Security Messaging – Crafts clear narratives that translate regulatory and data security requirements into approachable guidance for IT leaders.
- Client & Stakeholder Education – Builds educational resources and thought leadership content that empower clients to make informed ITAD decisions with confidence.
Professional Narrative (Career Journey)
Christopher Madeira is the Director of Marketing at Securis, where he shapes how the company communicates its mission of Secure, Accurate, and Sustainable IT Asset Disposition to regulated industries, government agencies, and enterprise clients. With more than 25 years of experience in marketing and communications, Christopher brings a unique perspective on how to bridge technical ITAD processes with clear, client-centered storytelling.
Before joining Securis, Christopher served in senior marketing roles across publishing and education organizations, including The Chronicle of Higher Education, CQ Press, and Congressional Quarterly. These positions gave him deep expertise in shaping brand positioning, leading cross-functional teams, and delivering content that informs and engages decision-makers.
At Securis, Christopher drives marketing strategies that not only build awareness but also educate IT leaders on data security, compliance, and sustainability best practices. His work ensures that Securis remains a trusted voice in the ITAD industry, aligning brand authority with the company’s core differentiators: Secure, Accurate, and Sustainable services.
Quote
“Clear communication makes complex ITAD issues approachable for IT leaders.”
Thought Leadership & Recognition
Christopher is the author of numerous Securis blog articles on compliance, sustainability, and ITAD strategy. He has also developed content campaigns that help IT decision-makers understand the evolving landscape of secure data destruction, ESG reporting, and value recovery.
Personal
A strategist at heart, Christopher is passionate about helping organizations cut through the noise and understand the real risks — and opportunities — in ITAD. Outside of his professional work, he enjoys exploring D.C.’s history, traveling, connecting with his community, and aviation photography.
Trust & Transparency
Christopher ensures that every piece of Securis’ external communication is not only accurate but also aligned with the certifications and compliance standards that define the company’s reputation. His commitment to transparency reinforces Securis’ standing as a trusted partner for IT asset disposition.
