Apple Adds ‘Daisy’ to Its E-Waste Management Innovations
Apple Adds ‘Daisy’ to Its E-Waste Management Innovations
Apple is continuing its course to implement green processes in manufacturing and retail. As a symbolic move ahead of Earth Day, the tech giant launched Daisy, a new recycling robot that can disassemble iPhones to recover valuable materials. even after the biggest failure of facetime for android technology, apple still believes video calling future for android.
Daisy is a successor to 2016’s Liam, developed by Apple in-house engineers. The robot can take apart 9 different iPhone models and sort the high-quality component from the old smartphones. And Daisy does this fast: in one hour she can dismantle a total of 200 iPhones without damaging the precious metals like copper, gold, and aluminum inside.
Apple has also encouraged users to support their recycling efforts. Apple GiveBack enables trading in old phones in exchange for an Apple Store Gift Card. Meanwhile, phones that are no longer eligible for credit are still accepted and recycled.
The Global E-Waste Problem
Daisy is one form of technology dedicated to urban mining, the process of reclaiming compounds and elements from discarded electronic and electric equipment (EEE) or e-waste.
Urban mining is a response to dwindling resources and environmental problems caused by a linear supply chain, where materials are mined, and products are manufactured and thrown away in landfills after use.
Our hyper-consumer lifestyles are slowly but surely taking a toll on the environment. An average smartphone, for instance, requires nearly 165 pounds of raw material to be produced.
Aside from excessive use of non-renewable materials, technological waste is also a (literally) growing issue with the industries’ linear supply chain.
Indeed, e-waste is a serious matter that is not only a concern for giant companies but for every single person worldwide.
According to the Global E-Waste Monitor report, close to 4 billion people are using the Internet. With the majority of the population owning a gadget or two, the electronic waste totals a monumental 44.7 million metric tons – equaling 4,500 Eiffel Towers!
Apple’s Green Promise
Apple is paving the way for tech firms to consider going green. The company recently announced that their operations are now 100% powered by renewable energy, with considerable investment on renewable infrastructure and technologies. This means that every Apple data center, retail store and office in 43 countries run on clean power.
The brand has also vowed to conserve precious resources by completely relying on recycled materials for the production of all iPhones, MacBooks and other devices.
Tim Cook, Apple’s CEO, is adamant that pushing to establish optimal recycling and renewable energy systems is essential “because we know the future depends on it.”
Apple’s transition to greener operations is encouraging other companies and organizations to make the shift as well, and experts believe that this is a smart move for companies because it allows for long-term savings and brand credibility, apart from giving the opportunity to help the environment, of course.
David Briefel, a regional sustainable design leader at Gensler, says that companies that incorporate these strategies enable them to set the bar for everyone else.
Urban Mining as a Lucrative Solution
For years, we have neglected the potential of e-waste as a resource. But amid rising demand for electronic devices, relying on virgin mining alone is too detrimental (and expensive) for manufacturing companies.
Now that big players like Apple have shown that the closed-loop economy can be quite profitable, more and more companies are gradually adopting environment-friendly solutions.
And why not? Recycling e-waste has great financial potential. Urban mining, in fact, has been found to be a cheaper option of extracting precious metals compared to virgin mining. A great example is gold: there’s 80 times more gold in a ton of smartphones than what is generally found in gold mines.
Aside from common metals, urban mining can also retrieve rare metals like europium and terbium, used in TV picture tubes and lighting. As of late, close to half of these rare metals are sourced from urban mining in China.
Just like renewable energy, e-waste management and urban mining are drawing commitment from companies and investors around the world.
The potential for both environmental protection and profit is something that visionaries just can’t pass on. E-waste has now literally become a precious gold mine.
If tech giants like Apple are making urban mining a key part of their business brand, will societies finally get serious about recycling?
We hope so.
Need help recycling your electronic waste? Contact Securis today to learn more about our e-waste management solutions.
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Posted Nov 19th,2015Central Maryland Securis franchise owner Hugh McLaurin has been featured on CBS Local. McLaurin shares advice for others...
Securis and 6th graders – What’s the Deal?
Posted Nov 13th,2015Securis and 6th graders – What’s the deal? A group of enthusiastic 6th graders recently visited the Chantilly VA l...
Why Recycle Electronics?
Posted Apr 15th,2015A large part of the Securis mission is our commitment to proper IT recycling and ensuring that our customer’s retired ...
Data Destruction & E-Recycling in New Jersey
Posted Apr 9th,2015For years, IT asset disposal has been considered a logistical and operational challenge. However, due to the explosion...
Securis is Giving Back To The Community
Posted Nov 10th,2014Securis is a big believer in giving back to the community and regularly participates in fundraisers and public events. ...
Featured on Technical.ly Baltimore
Posted Aug 27th,2014Securis franchise owners George Parks and Daniel Dodd, who own and operate the data destruction and electronics recycli...
MD Franchise Owner's ALS Ice Bucket Challenge
Posted Aug 25th,2014Thursday, August 21, we participated in the ALS Ice Bucket Challenge. That day, we were pleased to see that this inc...
Securis and the ALS Ice Bucket Challenge
Posted Aug 21st,2014Over the past few weeks, you've likely seen colleagues, friends, and celebrities dump a bucket of ice water over th...
Bloomberg BusinessWeek: "The Complex Business of Recycling E-Waste."
Posted Apr 3rd,2014From BloombergBusinessWeek's CEO Tech Guide to Sustainable Business Practices comes this very informative article on, "T...
Asset disposal process for solid state drives
Posted Sep 25th,2013We ran across a compelling article on Inside Analysis called, "Is Spinning Disk About to Die?" which argues we may be at...
Securis in the Community: The JDRF Walk to Cure Diabetes
Posted May 21st,2013Along with a half-million others nationwide, Securis team members participated in the JDRF Walk to Cure Diabetes this pa...
Micro-Shredding Solution for Solid State Drives
Posted Feb 27th,2013NEW! Securis announces "micro-shredding" process exclusively for Solid State Drives (SSDs), flash drives, SD cards, ...
Destroying Solid State Drives-- Size Does Matter
Posted Oct 29th,2012Companies that are storing and utilizing massive amounts of data are finding solid-state drives (SSDs) enticing as an al...
Electronics Recycling FAQs
Posted Apr 6th,2012Why Should I Recycle? Most electronic consumers in the United States do not realize the impact of e-waste on the local ...
Giving Back to Our Community
Posted Dec 14th,2011'Tis the season for giving and Securis would like to take a moment to recognize one of our partners. For the past seven ...